Eric Blair & Michael Edwards
Just over a month ago, Google announced that they were changing their algorithm in order toweaken the search engine rankings of sites they deem to be “content farmers.”
Whereas most of Google’s algorithm changes are barely noticeable, the current change that they have been working on since last January will affect 12% of U.S. searches.
There has been much debate about what “content farming” is, and Google has done little to offer a clear explanation, simply stating, “low quality” or “shallow” sites would be affected. This is similar to the vague definition of pornography — you’ll know it when you see it.
The problem with such a vague approach to what is a strictly defined algorithm is that it leaves too much room for a human interpretation. And as we have seen, Google has been exposed as having connections to U.S. intelligence agencies, which doesn’t bode well for alternative news sites that aggregate anti-establishment stories from around the web. Given the other censorship threats facing the Internet, it seems those who might be critical of Internet control and real-time surveillance of average Americans are being targeted.
One definition of content farming sites comes from Danny Sullivan at Search Engine Land:
– Looks to see what are popular searches in a particular category (news, help topics)
– Generates content specifically tailored to those searches
– Usually spends very little time and or money, even perhaps as little as possible, to generate that content
The first point is particularly troubling for alternative news, since these are the sites who often scour mainstream news to discover which topics are of popular interest so that competing commentary can be offered on a given issue. Even in the area of “help topics” there are many alternative news sites, such as our own, who focus on tips for survival, protection from economic crisis, advice for privacy protection and personal security, etc.
Again, with the overshadowing definition of “shallow” content, who is deciding this? Furthermore, point two addresses tailoring content for specific searches, which sounds a lot like the “Google Bombs” introduced by Alex Jones and implemented by others as an effective way to compete with the mainstream media pablum, which focuses heavily on celebrities, sports, and other truly shallow and low quality content.
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